Movie trailers are not made by the filmmaker but by a third-party outfit hired by the studio’s marketing department; these companies specialize in making trailers. Game trailers are not made by the game developers but by the studio’s marketing department.

Bottom line: unless you’re actually interested in marketing, or in gamers’ responses to it, don’t waste your energy.

I mean, you start out by saying that you’re “weirded out” by the Blogosphere’s response to the Dragon Age and Mass Effect marketing hype but you never actually state what your own position is on the subject or why you’re weirded out by the bloggers’ mostly valid response to these sort of cheap marketing gimmicks that may or may not accurately reflect the content of the game itself (which they most likely do not, given Bioware’s history).

In any case, I’m not going to rant about your editorial. I’d simply have preferred to see some substance to the questions you posed, in the form of answers or solutions.

Ham-fisted sloganisms, indeed.

With such a profound clash of expectations at work here, I do have to take the time to thank everybody for remaining cool and collected. Those in support of the new direction seemed content with not vocalizing their stance, so I thought I’d give it a stab. The rather intriguing topic of the post-modern collision of the high and the low seems readily apparent in the overall reception to these trailers, too, which is why I found them especially interesting.

In negotiating this clash, I would like Nabeel, who is much better-versed in BioWare games, to offer some further commentary on this topic – it would be very helpful to have a wider spectrum of opinion within the constraints of the very same blog, after all.

…then again, I’m sure most everyone can conclude what his take on the trailers is…